Output-oriented vs. outcome-oriented Scrum teams

Again and again, you encounter Scrum teams that seem to implement projects perfectly, and yet their developed products do not seem to be accepted by the market. You can hear statements like: The market is not yet mature… Or the product is still in an early stage….

This may be true, but it can also be an indication that the team is too output-oriented and not outcome-oriented enough. In most cases, this is where the product owner comes into focus. The product owner has to be strengthened, he has to perform his tasks more and the balance between the…

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