How we transformed to a Product-Led Organization: Lessons we made and a Strategy for Success
Large and small companies differ in many ways. However, all companies are the same in one respect: they can be categorized as product-driven or project-driven.
- Apple — product-driven
- Microsoft — product-driven
- Nike — product-driven
- Roofing Company— project-driven
- Individual software manufacturer — project-driven
I have worked in both project- and product-driven companies. Most recently I have been working in a company that I am helping to transform from a project-driven world to a product-driven world. We have learned a lot in the process. I would like to share these insights with you and give you some best practices that you can use to drive the transformation of your company towards a product-led organization.
Before we start we have to define some terms, if you are already familiar with these terms you can skip these sections and scroll down to Learnings and Insights.
You can also read this article that provides another deep dive into Projects vs. Products:
