How to Kickstart Your Product Development Journey

Three German Sayings first come to mind when we talk about starting a new product:

• “Aller Anfang ist schwer.” — Every start is hard.
• “Jedem Anfang liegt ein Zauber inne.” — Every start is a magical time.
• “Wehret den Anfängen” — Be careful when you start something. (or: Be careful when something is starting.)

In product development, every launch is highly motivating for people and at the same time has the potential to overwhelm them. People are eager to create something new and they throw themselves into creating a new product, but on the flip side, a launch of new product development can be overwhelming because you don’t know where to start. Here’s our proven and working approach to starting new products.

Useful Models and Concepts You Should Know

Before you start the development of a new product, there are a number of concepts and models you should understand first. Here’s what you should know:

• The double diamond of product development. With the clear separation of problem space on the left side and solution space on the right side.

Double Diamond, Problem Space; Solution Space and a critical path through the uncertainties. Understand that you have to experiment in both the discovery and development phases.