Fail Early, Fail Fast, Fail Forward, Embrace Failure. — Product Development is based on assumptions and hypotheses. You have an idea of what your target customer looks like. Do you really know it is the right customer? Do you really know it is the right market segment? You have an idea of what your target customer needs - and…

You can read in 15 minutes what took me 3 years to learn the hard way. — When I took on the Product Owner role at the startup, I was thrilled and excited. The onboarding with one of the founders on my first day was like the hiring process fantastic. He pitched me the product and the vision behind the startup, and at the same time pointed…

…and how our team evolved. — A few years ago when I started the Scrum journey with a new team we struggled with the simplest things. I think it takes a team several steps to adapt to a new methodology and mindset. First, the team struggled to understand and apply the simplest events from the Scrum…

Unlock the power to constantly improve your team. — A few years ago, I started my new job as a Scrum Master. This time, I decided to question everything I had done during my previous employment and start from scratch. I already had a set of templates, best practices, and experiences from previous positions, but I was excited to…

My Key Takeaways from Running OKR on a Big Scale — In a large organization, it is often difficult to create and use proper objectives and key results. …

We know what we want but don’t always manage to do what is important to get what we want. — In this post, I share with you some knowledge that I have wanted to share for a long time. I have been working in IT for many years in various leadership roles and have been a Scrum Master for several years. But no matter where I look, whether at myself…

Designers in Scrum. — A few days ago, Liam, a fellow Medium Member, asked me about my experience in integrating designers into an agile (Scrum) Team. Liam is a designer and works in an agile cross-functional team. He is primarily responsible for the design and user experience of the product suite. …

How to use Personas to create effective User-Centered Products. Frequently Asked Questions. — I often get asked how one can improve a product to be more user-centered. My starting point to improve and develop user-centered products is always the understanding of the user group. The best way to do this is by creating powerful personas. …

In my many years as an IT professional, I have unfortunately witnessed too many failed product developments. They did not fail due to technical reasons or because the implementation team did a bad job. …