Fail Early, Fail Fast, Fail Forward, Embrace Failure. — Product Development is based on assumptions and hypotheses. You have an idea of what your target customer looks like. Do you really know it is the right customer? Do you really know it is the right market segment? You have an idea of what your target customer needs - and…

You can read in 15 minutes what took me 3 years to learn the hard way. — When I took on the Product Owner role at the startup, I was thrilled and excited. The onboarding with one of the founders on my first day was like the hiring process fantastic. He pitched me the product and the vision behind the startup, and at the same time pointed…

Designers in Scrum. — A few days ago, Liam, a fellow Medium Member, asked me about my experience in integrating designers into an agile (Scrum) Team. Liam is a designer and works in an agile cross-functional team. He is primarily responsible for the design and user experience of the product suite. His questions got…

How to use Personas to create effective User-Centered Products. Frequently Asked Questions. — I often get asked how one can improve a product to be more user-centered. My starting point to improve and develop user-centered products is always the understanding of the user group. The best way to do this is by creating powerful personas. …

In my many years as an IT professional, I have unfortunately witnessed too many failed product developments. They did not fail due to technical reasons or because the implementation team did a bad job. …

Discovering User Needs and Building Successful Products with These Proven Techniques — Product discovery is the process of understanding the needs and pain points of users and customers and using that understanding to develop and refine a product or service. It is an iterative process that involves gathering feedback and insights from various sources, such as market research, user feedback, and data…

Improve communication with your stakeholders by putting the backlog in the appropriate context. — At the beginning of a development project, we, as a Development Team, didn’t think much about backlog management. A simple Jira project with Backlog was enough to communicate all our goals, features, and intentions to the stakeholders. But as time went by, it became more and more difficult to visualize…

Product management is the process of overseeing the development and lifecycle of a product, from ideation to launch and beyond. It involves managing every aspect of a product’s development, including market research, product design, user experience, pricing, and distribution. The primary goal of product management is to ensure that the…

When I took on my new role as Scrum Master for a new team, we were challenged by many different things. We were introducing Scrum and agile principles to the company and the understanding of Sprints and Scrum was not there. As a result, we were fighting on so many…