Fail Early, Fail Fast, Fail Forward, Embrace Failure. — Product Development is based on assumptions and hypotheses. You have an idea of what your target customer looks like. Do you really know it is the right customer? Do you really know it is the right market segment? You have an idea of what your target customer needs - and…

You can read in 15 minutes what took me 3 years to learn the hard way. — When I took on the Product Owner role at the startup, I was thrilled and excited. The onboarding with one of the founders on my first day was like the hiring process fantastic. He pitched me the product and the vision behind the startup, and at the same time pointed…

Here is what you can learn from my top 10 Scrum Mistakes I made as a Scrum Beginner. — I am now more than 10 years into product development with scrum. When I had my first Job as a Developer at a small Startup I introduced Scrum and implemented the framework for the first time. I made so many mistakes in these 10 years and learned so much on…

Use the checklist to assess your projects requirements and choose the right approach — I once applied for a job as an Agile Coach in a large local industrial corporation. In the third round of my interview, I sat in a room with 10 people from different departments of the company. We talked a lot about Agile, Scrum, Agile Games, retrospectives, learning, and adapting…

I have asked ChatGPT to create lyrics about Scrum and Feature Factories in Eminem Style Here is what I got: Verse 1: Scrum’s my method, ain’t no way I’m switching I need my team’s input, no way I’m micromanaging We got a goal, we’re all on the same page And…

The struggle we have to find good Key Results and how you can do it better. — Currently, we are in the process of implementing OKR throughout the company. It was clear to me, that this is a big challenge and puts more strain on me as an agile coach. Introducing OKR into a company often means that existing structures are challenged and the corporate culture is…

and use the Daily Scrum to break free from the Feature Factory. — My Journey with a New Team When I took over a team as Scrum Master a few months ago I was very unhappy. We were a big feature factory and only worked through one ticket after the other. The first step was to set proper Sprint Goals. But that alone was not enough, our Daily Scrums…

These are two of the most important things you can learn from my mistakes as you test your product with users — Why do you buy this milkshake? In the mid-90s, two consultants tried to create a new milkshake innovation[1], so they asked hundreds of people why they love milkshakes and what they could do to improve the product. They asked the customers if their milkshakes should: Be bigger? Cheaper?

The Spice Girls Rule and the Questions: “Why do you buy this Milkshake?” — Hey product people, designers, and product owners, when was the last time you showed a user your current work? Were you satisfied? Did you find what you were looking for? If not, let’s discuss how you can test your design with users and answer the question: How can you prepare…